180byTwo

Website management, paid ads, social media, strategy, email marketing

“Blubird is a phenomenal team player and marketing partner with a focus on growth. Lauren and her team have a tremendous work ethic. Their attention to detail and commitment to their craft makes them a great asset to our brand. I highly recommend Lauren for a business or startup looking to improve their GTM strategy and digital marketing presence.”

Benjamin G.

Senior Vice President of Digital Revenue & Partnerships, 180byTwo

The Problem

180byTwo provides B2B data solutions to some of the world’s largest brands. Their data helps marketers identify their target buyers and where they are in the purchase cycle. 180byTwo helps clients understand their current and prospect clients on a deeper level—not just where they work and their job title, but also which products and services they use in their day-to-day, where they live, their demographics, their interests, their lifestyle, and much more.

We were able to help this thriving start-up expedite its growth—even getting acquired by the end of 2020!

The Solution

Build landing pages and email workflows for lead magnets
Monitor and optimize ads everyday—scaling what is performing and tweaking what isn’t doing well. We re-worked all of their current ad copy and led with benefits (rather than features) while making sure we included top keywords
Writing emails and blogs to keep the website updated with fresh content and live contacts engaged with upcoming events, latest integrations, and product releases. Click to view blog examples.
Website management
Created new pages for new product launch
Ongoing website updates and management for WordPress
Updated website when they were acquired for new branding

The Results

Ads cost-per-click decreased by more than half
Ad clicks up more than 4x
Increased leads from ads by 2x
Doubled click-through rate for emails
Gained 38% engagement on Linkedin in 30 days and 255%+ in 90 days
Decreased website bounce rate by 22%