You’re probably proud of your products and services. It’s also likely that your marketing includes lists of features, capabilities, and specifications about these products or services. These are important, but you might be missing one vital thing to get prospects to engage and convert… Leading...
Is social media important for B2B businesses? At this point, I feel like I don’t need to address this question, but just to really drive it home, YES. Social media is important for business—whether you’re B2B or B2C. Here are major reasons why you should be posting...
Okay, before we dive in. We have to address the burning question that everyone asks… Is Email Marketing Dead? Email marketing is not dead. In fact, this is where the money is made from both new customers and upselling existing clients. But let’s look at the data…...
What is an SEO Audit? An SEO audit is a way to grade how well your site is performing on search engines. Think of an audit as an in-depth checklist that goes step by step to ensure there are no issues that need to be fixed...
You probably know that showing up higher on Google is key. When people want to buy something, their search usually begins on Google. Are you showing up? Your competition could be showing up higher and snagging potential clients. So let's dive into common mistakes that...
You're overcomplicating it. You don't need the studio lighting, you don't need a $2000+ camera, you don't need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I'm...
Marketing a business is (hopefully) one of the most important things to you as a business owner or CEO. Its purpose is to enhance brand recognition, promote your business, and bridging the gap between your business and customers. But not all marketing is good marketing....
To stay competitive in the business world, marketing and advertising are extremely crucial - I know you know this. Paid ads are an important way of creating more traffic to your site. But due to the increasing demand from different businesses, it has become quite...
They say fake it till you make it...
As a content marketer, I know how important it is to tie efforts to results and performance goals. More specifically, I’m talking about measuring whether your content marketing is working or not. For blogs and social media, it can be hard to know what to...