You're overcomplicating it. You don't need the studio lighting, you don't need a $2000+ camera, you don't need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I'm...
Marketing a business is (hopefully) one of the most important things to you as a business owner or CEO. Its purpose is to enhance brand recognition, promote your business, and bridging the gap between your business and customers. But not all marketing is good marketing....
To stay competitive in the business world, marketing and advertising are extremely crucial - I know you know this. Paid ads are an important way of creating more traffic to your site. But due to the increasing demand from different businesses, it has become quite...
They say fake it till you make it...
As a content marketer, I know how important it is to tie efforts to results and performance goals. More specifically, I’m talking about measuring whether your content marketing is working or not. For blogs and social media, it can be hard to know what to...
“I don’t know what to do anymore, I’ve tried all approaches.” This was the 6th time I was hearing that similar complaint (in regards to marketing) in a span of three days, not to mention the ones from the last two months. As a small...
Some of the most successful people have used their personal brand to build their career and lead their company - Warren Buffet, Richard Branson, and Oprah Winfrey - just to name a few. People don’t do business with a company, they do it with people – and...
I'll just say it right off the bat...
Thinking about how to ramp up your medical spa marketing? You may be leaning toward keeping your marketing in-house rather than hiring a company. While most business owners choose this route to keep costs lower, it might actually cost you more in the long run...
A business owner’s goal is almost always to get more leads and customers. But your success is limited if your marketing isn’t up to par. Here are five simple ways to boost your medical spa’s digital marketing strategy. 1. Use Consistent and High-Quality Social Media Content You...