Twilio
SEO Optimizations across 30,000 pages and Link building
The Problem
Twilio is a customer engagement platform used by hundreds of thousands of businesses worldwide to create meaningful interactions with customers through text, video, chat, email and voice.
Their tools are used by companies, like Lyft, the American Red Cross, Dell, Airbnb, and many more.
Twilio needed help identifying areas of improvement and gaps in their current SEO. They were doing great but knew they could be doing better. For example, we discovered more than 30,000 on-page optimizations that needed to be made on the site. With a company the size of Twilio, it’s important for them to be able to do SEO at scale. That’s where we come in.
The Solution
- Analyzed the entire site to find nearly 900,000 on-page optimizations that needed to be done.
- We executed the on-page recommendations (missing H1 tags, fixing titles that were too short, adding meta descriptions, adding social previews, and more)
- Worked with them on a short-term SEO campaign to build more niche links to boost SERP rankings
The Results
- 877,000 on-page SEO optimizations completed across more than 4,000 pages
- Built 150 niche links for focus keywords
- Ability to achieve SEO at scale for their site that features more than 30,000 indexed pages
