Total Quality Leadership

Website updates, content creation, lead magnets, email marketing

Total Quality Leadership (TQL) is a team of coaches representing all aspects of personal and professional coaching. They also offer business coaching for all disciplines of business from strategic direction to financial accountability. Their mission is to provide better skills for business owners and executives which will scale their department or business.

The Problem

Total Quality Leadership was undergoing a rebrand and needed a new website that encompassed the new personality and branding. TQL also wanted to establish brand credibility through FAQs, reviews, and expert guides and downloads for sale. Along with their new website, they needed help with marketing their freshly made site through email marketing and social media.

The Solution

  • Mobile responsive design
  • E-commerce capability
  • Lead magnet and email sign up
  • Email series workflow written and setup
  • Copywriting editing and recommendations
  • A design that accurately represented the new brand, and led with benefits
  • Graphic design for teaching material
  • Social media content calendar
  • Ready-to-post content with captions and creatives
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