Social media or email marketing—which is more effective? Social media is all the talk these days while so many people ask if email marketing still “works”? The truth is that both email marketing and social media are effective but in…
You’re probably proud of your products and services. It’s also likely that your marketing includes lists of features, capabilities, and specifications about these products or services. These are important, but you might be missing one vital thing to get prospects…
Is social media important for B2B businesses? At this point, I feel like I don’t need to address this question, but just to really drive it home, YES. Social media is important for business—whether you’re B2B or B2C. Here are…
They say fake it till you make it… But this isn’t the case in business. No matter the circumstances, you have to be real and have to create an experience that feels authentic. The impression people have of your brand…
As a content marketer, I know how important it is to tie efforts to results and performance goals. More specifically, I’m talking about measuring whether your content marketing is working or not. For blogs and social media, it can be…
“I don’t know what to do anymore, I’ve tried all approaches.” This was the 6th time I was hearing that similar complaint (in regards to marketing) in a span of three days, not to mention the ones from the last…