You’re probably proud of your products and services. It’s also likely that your marketing includes lists of features, capabilities, and specifications about these products or services. These are important, but you might be missing one vital thing to get prospects to engage and convert… Leading...
Is social media important for B2B businesses? At this point, I feel like I don’t need to address this question, but just to really drive it home, YES. Social media is important for business—whether you’re B2B or B2C. Here are major reasons why you should be posting...
You're overcomplicating it. You don't need the studio lighting, you don't need a $2000+ camera, you don't need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I'm...
Marketing a business is (hopefully) one of the most important things to you as a business owner or CEO. Its purpose is to enhance brand recognition, promote your business, and bridging the gap between your business and customers. But not all marketing is good marketing....
They say fake it till you make it...
As a content marketer, I know how important it is to tie efforts to results and performance goals. More specifically, I’m talking about measuring whether your content marketing is working or not. For blogs and social media, it can be hard to know what to...
“I don’t know what to do anymore, I’ve tried all approaches.” This was the 6th time I was hearing that similar complaint (in regards to marketing) in a span of three days, not to mention the ones from the last two months. As a small...
A business owner’s goal is almost always to get more leads and customers. But your success is limited if your marketing isn’t up to par. Here are five simple ways to boost your medical spa’s digital marketing strategy. 1. Use Consistent and High-Quality Social Media Content You...